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Rendered view of the OMATA One cycling computer.
DESIGN FICTION
Project Summary
I founded and led OMATA from idea to exit, creating the OMATA One hybrid analog-digital cycling computer and directly contributing across first prototypes, industrial design, engineering architecture, iOS app development, manufacturing oversight, brand-building, and go-to-market execution.
Client:
Team: Near Future Laboratory
Project Year: 2014
Project Dates:
Published On: Apr 11, 2024, 22:29
Updated On: Apr 11, 2024, 22:29
Written By: Julian Bleecker
omata
Project Semantic Tags
BUSINESS STRATEGYDESIGN FICTIONPITCH DECKSTRATEGY

The Outcomes

OMATA demonstrates my ability to carry a company across the full stack of founder responsibilities: invention, product and industrial design, systems thinking, software, hardware development, manufacturing, and commercialization. What began as a speculative concept became a shipped product used by riders around the world and culminated in a successful sale of the company in 2022.

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OMATA One in its classic packaging presentation.
OMATA One classic packaging
Rendered view of the OMATA One cycling computer.
OMATA One product render
Exploded view of the OMATA One cycling computer.
OMATA One exploded view
Exploded view of the OMATA One cycling computer.
OMAT One exploded view

OMATA is the product company I founded and led from concept to successful sale. Its flagship product, the OMATA One, rethought the cycling computer as an object of industrial design as much as an instrument: a hybrid analog-digital device that combined the glanceable clarity of a mechanical gauge with GPS, Bluetooth, connected sensors, and companion software.

My role spanned the entire arc of the company. I built the first working prototypes, set the product and industrial design direction, defined the system architecture, wrote the iOS app, and supervised engineering and manufacturing as the product moved from early proof-of-concept to production. In parallel, I developed the brand, shaped the market narrative, and carried the company through the long operational work required to turn a distinctive hardware idea into a durable business.

OMATA is representative of my professional competence at full founder scale: not just conceiving a compelling product, but sustaining the interdisciplinary work required to ship it, grow it, and bring it to a successful exit.

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