Google Creative Lab Design Fiction
A keynote and Design Fiction workshop at Google Creative Lab, Buenos Aires, Argentina
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KEYNOTEWORKSHOP
Project Summary
A keynote presentation to the main audience and hands-on workshop for a group of Google office's creative practitioners during a summit of creative technology leadership and practitioners at Google's offices in Buenos Aires, Argentina.
Client:
Team: Near Future Laboratory, Google
Project Year:2015
Project Dates:
Published On:Mar 11, 2024, 19:37
Updated On:Apr 14, 2024, 08:21
Written By: Julian Bleecker
google-creativity-lab-design-fiction
Project Semantic Tags
DESIGN FICTIONGOOGLEKEYNOTEPRESENTATIONTALK

The Outcomes

The objective was to create a thought-provoking presentation on the futures-orientation of Design Fiction and the ways that it can be integrated into communication and advertising. Additionally, for the more "hands-on" practitioners, there was ample opportunity for discussion on the particulars of a futures-oriented approach to their practice using Design Fiction during a practical workshop where we explored the trends of the day as represented in artifacts from those trends possible, plausible, or likely futures in the form of advertisements for the products these trends implied.

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