For Warner Bros Consumer Products and Google ATAP, I was technical and creative advisor on an early development of a connected Wizarding World wand. I represented Warner Bros interests most directly and helped translate technical aspects of the project to senior leadership and product development teams at WB.

I worked across the wand’s material presence, its interaction language, and the broader experience around it. The work treated a familiar fictional object as a product interface: a thing to hold, move, tap, and recognize in the course of play.

Along with the Google ATAP team, I advised on gesture-based spellcasting and feedback, and on the relationship between the physical wand, companion screens, and encounters in shops or other locations. I worked with WB and Google ATAP to make the systems legible through the textures, rituals, and narrative cues of the Wizarding World, provided advice and expertise regarding agency selection, while helping to shape early prototypes and concept directions.

Agency proposals ranged from roughly $1 million to $5.5 million for strategy, discovery, and UX design, depending on scope, with production and other expenses additional.

The work joined physical prototyping, interaction design, concept development, and experience storytelling. The image record gathers material studies, interaction sketches, experience concepts, packaging, market research, and manufacturing.

Connected wand prototype session

Wand and companion smartphone

Material direction

Forbidden Forest material study

Mirror of Erised material study

Expecto Patronum material study

Spell recognition

Gross gestures

Charm and Spellcraft

Dowsing wands

Wizard training

Diagon Alley

Dumbledore's Army

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