Near Future Laboratory Newsletter
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Date: August 17, 2026

Summary: This edition examines the nuances of problem framing in organizations, inspired by Ken Anderson's post “A Better Noun.” It discusses the role of prototypes in facilitating exploration rather than merely solving problems, emphasizing the importance of expanding the terrain for unexpected opportunities. The Design Fiction Product Design Work Kit is highlighted as a tool for imagining near futures through creative combinations. A workshop on AI in learning, proposed for SXSW 2026, is introduced, focusing on speculative artifacts that challenge traditional learning paradigms. Insights on Black Mountain College's unique educational model are shared, along with Tim O’Brien's Human Quotient scale for assessing AI involvement in work. The newsletter also features a catalog of websites as art, and explores future job roles in applied speculative design and generative brand experiences.

Essentially: Problem framing shapes understanding; prototypes should expand possibilities rather than just solve issues. Embrace speculation to explore unknown opportunities.

But why? Organizations that prioritize exploration over immediate problem-solving will foster innovation and adaptability, essential in a rapidly changing landscape.

The Problem Is The Problem