Near Future Laboratory Newsletter
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Date: June 8, 2026

Summary: This edition investigates the intersection of vernacular visual culture and advertising, emphasizing how signage and storefronts serve as visual portals to near futures. A visit to Rick Griffith's studio inspires reflections on the material culture of advertising, revealing its role in projecting societal hopes and fears. The newsletter also critiques *RoboCop* (1987) as a corporate satire, highlighting its unique worldbuilding through a satirical news format. Additionally, it introduces the concept of an annual report from the future, blending narrative and data to engage stakeholders. The discussion extends to AI's impact on social science, exploring its dual role as a transformative force and a subject of study. The newsletter features insights on AI in agriculture, emphasizing the evolving relationship between technology and labor. Office Hours N°311 shares participatory design projects focused on neurodivergent futures of work, encouraging innovative approaches to workplace design.

Essentially: Advertising and visual culture shape our understanding of future possibilities; *RoboCop* exemplifies this through its satirical lens on capitalism and bodily autonomy.

But why? Understanding the role of advertising and media in shaping cultural narratives is crucial for navigating the complexities of future societal structures and technological advancements.

Week 24 Year 26