Date: June 25, 2025
Summary: In this week’s Near Future Laboratory newsletter, I serve up four tightly packed items: a recap of the Side Projects edition of Office Hours, a free public workshop at the LA Design Festival, a primer on the strategic function of design fiction artifacts, and a new dispatch from an AI-saturated future. I reflect on how side projects aren’t just creative distractions—they’re critical fuel for meaningful engagement. I invite readers to a hands-on design futures workshop in DTLA, offer a copy of *Applied Intelligence: Issue N°001*, and introduce a tongue-in-cheek design fiction artifact that treats AI-induced existential malaise with a fictional pharmaceutical. The issue is a case study in how design fiction tangibly probes emerging social and technological weirdness.
Essentially: Four futures-forward provocations—from corner store artifacts and public imagination workshops to AI-induced mind-melt medications—all pointing toward a world where strategy and fiction interlock.
But why? This newsletter makes a compelling case for design fiction as a method of strategic inquiry, framing speculative artifacts as tools that translate abstract foresight into visceral, memetic insights. By engaging community-driven events (Office Hours, LA Design Festival) and showcasing tangible outputs (a newspaper from an AI future, a pharmaceutical for cognitive distortion), I illustrate how the future becomes legible not through prediction, but through playful, embodied storytelling. For strategists, designers, and anyone futuring seriously, this is a model for turning speculative research into shared cultural understanding.
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