Why do organizations lose the capacity to imagine and recognize unfamiliar possibilities? How we can regain this essential ingredient of innovation? There is a delicate balance between imagination and structure/ Different kinds of thinking lead to actionable insights inside organizations, while some kinds of thinking tend to make the ground for expansive creativity and innovation less fertile than it might otherwise be. How can researchers, designers, strategists, and engineers make room for unfamiliar possibilities inside systems dominated by speed, tooling, and orthodoxy? We're seeing how the tools for building and testing ideas have never been faster — or more sometimes more constraining. When innovation pipelines are optimized for speed and polish, organizations can quietly lose their capacity to notice and act on genuinely unfamiliar possibilities. In this session, Julian Bleecker (Near Future Laboratory) is joined by Jay Hasbrouck (Google) to explore why imaginative range atrophies and what it takes to recover it.