1/ We opened with a riff on how strategy isn’t just about spreadsheets or org charts — it’s a kind of science fiction. A deliberate act of telling stories about futures we want to make real, even if they sound strange at first.

2/ That led to a framing that stuck: strategy as a “fiction delivery system.” Not fantasy, but rehearsal — a way to prototype beliefs into existence.

3/ We talked about ambiguity as a feature, not a bug. Real strategy often starts in the fog, where uncertainty becomes fuel rather than fear.

4/ Someone offered the phrase “strategy is a spell” — language that binds a group into acting as if a future is already underway.

5/ Breakouts turned signals into strange-but-plausible worlds: AI-written opposition media, plausibility budgets, and speculative cover stories from the future.

6/ We closed on this curious idea: the weirdness of a prototype is often the point. It opens sideways conversations and reveals what organizations can’t yet say out loud.