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In this podcast episode (N°100!), I hang out with the gang at N O R M A L S and we get into it: the limitations of traditional futurism tropes like cyberpunk and the need for new archetypes that foster innovation and public engagement.

We discuss how these archetypes can be used to create more engaging and relevant futures, moving beyond the clichés of the past.

How do we do this? How can we foster the integration of foresight, design, and collective creativity to build evolving scenarios that resonate with cultural and social contexts?

We emphasize the need for continuous evolution of these future worlds to ensure relevance and stimulate meaningful innovation. And just stop re-hashing or relying on the old (visual and narrative) tropes.

Listen in. We try to bridge the gap between analytical futures and their experiential, emotional aspects through collaborative, ongoing creative exploration.

Also, read their essay NEW FUTURE ARCHETYPES for more insights and their manifesto on the subject.

00:00 Introduction and Initial Thoughts

00:02 Discussing the Essay’s Core Ideas

01:10 Futures and Innovation

03:40 Challenges in Innovation

06:02 Design and Future Archetypes

17:11 Practical Framework for Futures

24:47 Narrative and Object in Future Archetypes

25:23 Double Meaning of New Future Archetype

25:39 Critique of Archetypal Futures

26:28 Creating Near Future Archetypes

28:24 Closing the Gap Between Analysis and Experience

30:10 The Importance of Continuity in Futures Work

32:26 Exploring New Future Archetypes

34:16 The Role of Community in Future Archetypes

39:12 AI and Future Creation Tools

47:25 Challenges and Opportunities in Generative Models

48:00 Conclusion and Future Discussions