Too obvious to notice
Too obvious to notice
A short reflection on averting inevitabilism
A patent drawing Grace and Malcolm McIntyre’s design for a Wheeled Suitcase
A patent drawing Grace and Malcolm McIntyre’s design for a Wheeled Suitcase, 1972. Source: Google Patents.
Contributed By: Julian Bleecker
Post Reference Date: Jul 15, 2025, 17:28:09 PDT
Published On: Jul 15, 2025, 17:28:09 PDT
Updated On: Jul 23, 2025, 00:39:40 PDT
Summary
How does one describe those things that will become obvious in hindsight, but do not make sense in the present? The value of imagining alternatives to the present is that it helps us see the value in things that are so obvious that we don't see them. I've beenn thinking about this notion, and I wish there was a word for it. It's the ‘wheels on luggage’ effect — the ‘what took them so long..’ wondering.
Jogging wasn't a thing until, by force of commitment and fortitude, Bill Bowerman writes a book explaining it to a widespread audience.
The Fosbury Flop was a dramatic rethinking of the high jump that was so obvious in hindsight, but not at the time. Perhaps it was even scandalous, or I like to imagine it was. ‘Dude..don't do it!’
I often bring this logic to the studies, experiments, and futures wonderings that I do here at Near Future Laboratory. Trying to find a kernel of something by going to the near future that responds to what notion we are missing in the present. Like with A.I. doing the work for us — some of it is great to have it do. But focussing for a moment on writing, I was wondering about the value of writing as a craft, as a thing that is not just about getting words on a page, but about the care and attention to the craft of writing itself.
This is a reflection on Tom Renner's inevitabilism post and the value of imagining alternatives to the present. How does one describe those things that will become obvious in hindsight, but do not make sense in the present? The value of imagining alternatives to the present is that it helps us see the value in things that are so obvious that we don't see them.
This motivates the soft gooey center of the speculative design fiction project Vibewriter, which anticipates a future where the value of writing is not in speed, but in the care and attention to the craft of writing.

What did it take to imagine that something called Jogging would become a trillion dollar industry?

Why did it take so long to put wheels on luggage?

Why do we want to imagine alternatives to the present?

Because doing so helps us see the value in things that are so obvious that we don’t see them.

While A.I. might endure for its current perceived value — eliminating the drudgery of something — what is harder to see is that there is a future in which that once-perceived drudgery is no longer a drudgery, but a kind of joy.

Film cameras were once a burden. Wet photography. Delays in seeing the results. The 2 hour Fotomat was a magical business innovation.

Then the digital camera came along and eliminated that wait — making photography instant.

But of course, it became a deprivation for many who appreciated the rituals of image making, and the kind of anticipation that went along with it. The anticipation of seeing the results, recalling the moment and experience rendered on a piece of paper — the photograph.

There was a Longing for Less..less than instantaneous, less than overwhelming streams of content.

Not everyone. But this was a thing. A niche — but a large one.

Gen Z now trawls flea markets and thrift stores for old film cameras. They seek out the tangible, the imperfect, the process of making images that takes time and care.

More than anticipating a future against the currents of inevitabilism, one must imagine that the world can become — and it can become otherwise. This is perhaps the most important thing creative and curious people can do — imagine otherwise. And then translate that imagining into something concrete, grounded, and tangible.

Imagine into the unexpected, the unanticipated, the unimagined.

And then create a concrete, grounded, and tangible artifact that helps ground that unimagined thing.


So, then.

Vibewriter.

An artifact anticipating a future in which the value of writing is not in the speed of production, but in the care and attention to the craft of writing.

Anticipating — or consider that it is a speculative design fiction that has come back from a future in which there is a turn back towards this thing that was once called “writing”.

Vibewriter is like the exercise that gets one back to the basics of composing ideas into prose. It is not a substitute for writing. Rather it is the exercise of (relearning) how to write.


I’ve said in the past that the approach I take — to make/code/build artifacts that feel like they’ve come from an adjacent now or a possible near future — is a way I work because I love to makethings’ — the old fashioned kind of physical product design.

I’ve also said that, if I was good at writing, I would write stories about these adjacent nows or possible near futures. I’ll leave that writing to Cory, Bruce, Cormac, Ursula, J.G., Octavia, and others who are much better at writing stories than I am.

But, with that caveat out of the way, while I was contemplating this post, a story did start to unfurl alongside of me trying to think of how I wanted to respond to the inevitabilism post that got shared in the Discord.

So. 👉🏽 An incomplete speculative fictional conceit for Vibewriter

🤷🏽‍♂️🫡

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